Core Brand Shapes 2

Evolving the visual language

Last time, I shared a first look at a series of geometric glyphs: simple forms built from circles and lines. These shapes form the foundation of a new visual language designed to be versatile, timeless, and expressive, ready to adapt across digital, print, and interactive experiences. Together, they create a unique identity that reflects core values and a creative spirit.

This week, the system started to evolve.

Instead of treating each shape as an isolated mark, I began combining them. Stacking, aligning, and rotating to explore their potential as modular building blocks. What emerged were icons with personality. Some rigid, some rhythmic, some balanced, some off-kilter on purpose. Each one felt like a step forward in defining not just a brand, but a practice.

What I’m working toward isn’t a fixed logo. It’s a living design vocabulary. Something that can carry meaning without words. Something that feels right before it’s even explained.

The next phase will push this further into animation and interaction. But for now, this stage is about refining. Sharpening forms, establishing relationships, and uncovering what the system wants to become.

Let the shapes speak first.